Challenges
Background
Harman is one of the biggest players in the audio systems industry. Its mass-market and professional audio equipment is well known for crystal clear and realistic sound, which became a standard. The company includes several brands, such as JBL, AKG, Harman Kardon, and a few more.
Aiming to increase customer loyalty and grow revenue, Harman’s regional office in Russia decided to improve their online store. The company wanted to do site redesign and implement new marketing tools.
Solution
What has been done
Main areas of work were:
Implementation of new marketing tools:
- Integration with Google Merchant Center
- Launch of Criteo retargeting campaigns
- Integration with a leading CPA network
- Site visitors interaction tracking and transferring data to CRM
- Widening of the website operations and discount offers
- Integration with leading Russian shipping provider PickPoint
SEO optimization:
- UI/UX website modifications, adding tags and meta information
- Mobile site version optimization
- Site loading time improvement (desktop, and mobile view, Google Insights)
The company added new marketing tools to increase sales, conversion, and general customer brand loyalty.
Client feedback
In 2018, we decided to initiate the store upgrade and improvement and optimize business processes. We’ve hired ISDK for this job as it was the first official nopCommerce partner in Russia. Together with ISDK, we were able to complete some tasks important for our business.
We are going to continue working together with ISDK as they proved to be responsible and highly competent professionals meeting our business needs accurately and in a timely manner.
Boris Kulaev, Head of Digital eCommerce, Harman CIS
