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In the previous article, we’ve discussed some benefits of sales and marketing digitization in the B2B sector. In this article, we will have a closer look at what and how can be automated in the sales process.
Digitization of B2B sales and marketing
Digital sales that are so popular in the B2C sector are still quite new to industrials. However, B2B buyers already expect a comfortable Amazon-like experience. And since the pandemic, the demand for online solutions is only growing. In this article, we want to highlight the benefits of applying digital tools in B2B sales and marketing.
Which mobile app analytics platform is right for you?
Our customers often ask whether standard Apple Analytics would be enough for their iOS app. Or could Firebase and included Google Analytics work for them. Why do they need to get other analytics services which are paid (and sometimes are quite costly)?
Minimum Viable Product to test your business idea quickly and with a little budget
Launching something new onto the market always means dealing with conditions of great uncertainty. And when preparation is not done thoughtfully, many hours of work that any app or a piece of software takes, may be wasted.
To quickly see whether the idea is going to stick and to get the feedback for further improvements while not spending much money, it’s good to start with an MVP (Minimum Viable Product).
User analytics: comparison of Snowplow and Google Analytics 360
User tracking and analytics are essential for successful marketing. While the first tool coming to mind is Google Analytics, which is great, however, it is very limited for large organizations. Google Analytics 360 removes limitations of standard GA but comes at a high expense and still might not meet all the expectations of a company with a sophisticated data analytics team.
One of the tools that we find very helpful for profound data teams is Snowplow. In certain cases, it has substantial advantages over GA 360. Below we will talk about them.
Maximize your marketing efforts with user behavior analytics based on Snowplow data
These days, plenty of channels and numerous techniques are available for marketing. However, if not knowing what works best for your business, you might end up just wasting your resources.
EU legal regulations for e-commerce
When running an online business, one should comply with specific regulations. The European Union is special in a way that companies here should not only observe laws of their countries, but also the European Law. Three main documents regulating online businesses within the EU are E-Commerce Directive (Directive 2000/31/EC), the GDPR- General Data Protection Regulation (Directive 2016/679), and Consumer Rights Directive (Directive 2011/83/EU).
Coronavirus: business impact and further strategy
The Coronavirus pandemic has brought a lot of challenges and changes to businesses. Companies had to rethink their operations, work organization, relations with customers, supply chains. Some countries now abate quarantine measures and hopefully, the toughest part is behind. However, the uncertainty remains and the coming back to “normal” might be another challenge. In this article, we will have a look-back on the past couple of months of the lockdown and share our ideas on further actions.
nopCommerce 4.30 – new version is out
A new version of nopCommerce, a platform that we use for building online stores, has been released. The latest edition – 4.30 – introduces significant improvements, such as better performance and higher security level, among others.
Launching a subscription eCommerce business
In the previous article, we discussed some benefits of eCommerce subscriptions and product ideas. Now we want to share a basic guideline on launching a subscription eCommerce business. What stages you need to go through from getting an idea to growing your business.
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