Launching something new onto the market always means dealing with conditions of great uncertainty. And when preparation is not done thoughtfully, many hours of work that any app or a piece of software takes, may be wasted.
To quickly see whether the idea is going to stick and to get the feedback for further improvements while not spending much money, it’s good to start with an MVP (Minimum Viable Product).
User tracking and analytics are essential for successful marketing. While the first tool coming to mind is Google Analytics, which is great, however, it is very limited for large organizations. Google Analytics 360 removes limitations of standard GA but comes at a high expense and still might not meet all the expectations of a company with a sophisticated data analytics team.
One of the tools that we find very helpful for profound data teams is Snowplow. In certain cases, it has substantial advantages over GA 360. Below we will talk about them.
These days, plenty of channels and numerous techniques are available for marketing. However, if not knowing what works best for your business, you might end up just wasting your resources.
When running an online business, one should comply with specific regulations. The European Union is special in a way that companies here should not only observe laws of their countries, but also the European Law. Three main documents regulating online businesses within the EU are E-Commerce Directive (Directive 2000/31/EC), the GDPR- General Data Protection Regulation (Directive 2016/679), and Consumer Rights Directive (Directive 2011/83/EU).
The Coronavirus pandemic has brought a lot of challenges and changes to businesses. Companies had to rethink their operations, work organization, relations with customers, supply chains. Some countries now abate quarantine measures and hopefully, the toughest part is behind. However, the uncertainty remains and the coming back to “normal” might be another challenge. In this article, we will have a look-back on the past couple of months of the lockdown and share our ideas on further actions.
A new version of nopCommerce, a platform that we use for building online stores, has been released. The latest edition – 4.30 – introduces significant improvements, such as better performance and higher security level, among others.
In the previous article, we discussed some benefits of eCommerce subscriptions and product ideas. Now we want to share a basic guideline on launching a subscription eCommerce business. What stages you need to go through from getting an idea to growing your business.
The subscription-based business model becomes more and more popular in eCommerce. While it has many benefits, it might not suit any product and (well, as any business) it requires a thorough approach to planning and executing.
When launching an online store, the first question that comes up is what shopping cart to use as there are plenty of options available. One of the major distinguishing parameters is whether the cart is open source or hosted. Both have their pros and cons, and the choice depends on the particular needs of your business.
In this article, we will focus on the benefits of open source eCommerce platforms and will consider an example of nopCommerce shopping cart.
AI, natural language processing, and machine learning are being actively developed benefiting various industries. E-Commerce is no exception. Many online stores adopt chatbots to maximize their marketing and sales efforts.
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