Customer
GLOBAL AUDIO AND INFOTAINMENT SYSTEM PRODUCER
Harman is one of the biggest players in the audio and infotainment systems industry. Its mass market and professional audio equipment is well known for crystal clear and realistic sound, which became a standard for the whole audio industry. The company includes several brands such as JBL, AKG, Harman Kardon and other.
With the goal of revenues and customer loyalty increase, Harman’s Russian regional office decided to improve their online store. Redesign and enhancements implementation along with scaling up Internet and CRM marketing tools were required.
See the website: harman.club >>
Work on the website consisted of the following main areas.
Introduction of new marketing tools to increase sales, conversion, and general customer brand loyalty:
- Integration with Google Merchant Center
- Launch of Criteo retargeting campaigns
- Integration with a leading CPA network
- Site visitors interaction tracking and transferring data to CRM
- Widening of the website operations and discount offers
- Integration with leading Russian shipping provider PickPoint
SEO optimization:
- UI/UX website modifications, adding tags and meta information
- Mobile site version optimization
- Site loading time improvement (desktop, and mobile view, Google Insights)
See the website: harman.club >>