Herbalife, a worldwide-known producer of nutrition, weight control, and beauty goods, together with Filuet Group, its logistic partner, expands into Eastern and Western Europe. 

Entering CIS and Baltic countries’ markets, the customer wanted to introduce a new strategy for market expansion, which proposed an intense use of modern e-Commerce tools. They wanted to create a system of sales channels that would include a single web-store for all new business regions, mobile applications for popular platforms (iOS и Android), and a network of automated self-service kiosks (touch screen terminals). All solution components were supposed to use a single data source as well as centralized content administration tools, and configuration settings pool. 

The planned online operations needed to be fully integrated with the existing offline business process of orders processing and delivery.

The Omnichannel solution required a combination of several external and internal corporate tools, integration with Herbalife ERP system and Filuet Group logistic applications. nopCommerce, a leading Microsoft .NET based solution, was chosen as an e-commerce platform as its plugin-extendable architecture using Dependency Injection pattern provides almost unlimited system integration capabilities.

The following tasks were completed within the project:

• design and development of an online-store;
• design and development of mobile applications delivering full cart and order sync with the online-store;
• integration of the e-commerce channel with the existing offline architecture of order processing, pricing, warehouse stock tracking etc.;
• Filuet Group shipping widget embedding;
• integration with payment systems, addition of new payment methods using online banking;
• integration of e-commerce with vending channels (kiosks, automated sales stores);
• implementation of chat bots for customer support.

The system is fully hosted on Microsoft Azure using one of the standard cloud service plans which ensures good stress resistance. This helps the system to show adequate performance: in peak times the site auditory might go up to a few thousands.

Herbalife users got a completely integrated shopping environment. This allowed to increase the number of customers and the average sum of their orders significantly. Customers now can access their carts from all devices, order history is centralized and shows all orders, including offline. For example, an order can be put together in the mobile application while final checkout can be done later via web-store personal account or vice-versa. 

The company saw increased customer loyalty, boost in sales revenue and endless opportunities of using marketing technologies – retargeting, upselling, cross-selling, CRM marketing etc.