ASP.NET – ISDK – Omnichannel and eCommerce retail solutions, CRM-marketing

Apr

E-Commerce Omni-Channel

eCommerce, Integration, Mobile, UI-designadmin

Customer

GLOBAL PRODUCER OF WELL-BALANCED NUTRITION, WEIGHT CONTROL AND BEAUTY GOODS

Herbalife, a worldwide-known producer of nutrition, weight control, and beauty goods, together with Filuet Group, its logistic partner, expands into Eastern and Western Europe.

Entering CIS and Baltic countries’ markets, the customer wanted to introduce a new strategy for market expansion, which proposed an intense use of modern e-Commerce tools. They wanted to create a system of sales channels that would include a single web-store for all new business regions, mobile applications for popular platforms (iOS и Android), and a network of automated self-service kiosks (touch screen terminals). All solution components were supposed to use a single data source as well as centralized content administration tools, and configuration settings pool.

The planned online operations needed to be fully integrated with the existing offline business process of orders processing and delivery.

See customer feedback

The Omnichannel solution required a combination of several external and internal corporate tools, integration with Herbalife ERP system and Filuet Group logistic applications. nopCommerce, a leading Microsoft .NET based solution, was chosen as an e-commerce platform as its plugin-extendable architecture using Dependency Injection pattern provides almost unlimited system integration capabilities.

The following tasks were completed within the project:

design and development of an online-store;
design and development of mobile applications delivering full cart and order sync with the online-store;
integration of the e-commerce channel with the existing offline architecture of order processing, pricing, warehouse stock tracking etc.;
Filuet Group shipping widget embedding;
integration with payment systems, addition of new payment methods using online banking;
integration of e-commerce with vending channels (kiosks, automated sales stores);
implementation of chat bots for customer support.

The system is fully hosted on Microsoft Azure using one of the standard cloud service plans which ensures good stress resistance. This helps the system to show adequate performance: in peak times the site auditory might go up to a few thousands.

Herbalife users got a completely integrated shopping environment. This allowed to increase the number of customers and the average sum of their orders significantly. Customers now can access their carts from all devices, order history is centralized and shows all orders, including offline. For example, an order can be put together in the mobile application while final checkout can be done later via web-store personal account or vice-versa.

The company saw increased customer loyalty, boost in sales revenue and endless opportunities of using marketing technologies – retargeting, upselling, cross-selling, CRM marketing etc.

Jun

Real Estate. Property Maps and Database

Custom developmentadmin

Customer

One of the leaders in the development, leasing and management of commercial, residential, retail, and hotel assets in premier urban locations

Customer processes hundreds of requests from its clients for commercial and residential property search every day. To speed up preparation of client materials (prospects and brochures) customer decided that he needs to reorganize internal business processes and to implement modern IT tools for automation of routine operations.

For example, employees needed a tool for quick property search using many different parameters. They also wanted to analyze property locations on a map with geo linking to neighbor key objects (commercial centers, hotels etc.) Result of client request processing should be an automatic creation of prospect for selected property.

ISDK, together with FinCode (US based company) developed and deployed interactive geo-database for property.

Main functions of this system:

Storage of information on property in largest US cities
Interactive search and review of property using Google.Maps
Embedded CRM system for clients, brokers and property owners
Online generation of profiles, reports and commercial proposals for property sale and rent

System is designed as a Web-solution. Some functions are also accessible from mobile phones.

System was deployed in 2013 in the first pilot region – New York City. System is used by more than 150 company employees, database includes more than 5000 clients and contacts and 30000 property objects were imported into the system prior to Go Live. Average response time for searches in database or via Goolge Maps – 1.5 seconds. Full prospect for selected object is generated within 2.5 seconds.

May

Stock market transaction knowledge database. Web and Mobile Version

Business applications, Mobileadmin

Customer

Financial and brokerage company offering investment services on US stock market

Customer employees need to have access to actual current and historical information on market condition and certain issuers, history of deals made and details of investment decisions made before.

At project start client had no unified approach to management of its knowledge and information database. Data were stored as single files, analytical reports, issuers’ profiles and deal records. Catalog was updated irregularly, it was not checked for data duplication, and it had significant size and was growing.

In such situation, searching for required information was hard. They also had no access to information from tablets and mobile devices, which is critical for making timely decisions on US stock market.

So main requirements for new service were:

Recording deal history and all related operations or external events for certain issuer (stock symbol)
Implementation as lightweight Web site (with minimum page load time) with the ability to view database from tablets and mobile devices
Quick and user friendly search for issuers and events

Project included the following works:

Creation of single storage for diverse information: files, reports, notes, comments
Implementation of search engine tuned for specifics of employees’ work and large database size: context search results can be filtered by dates, issuers etc. to get exact results
Development and optimization of screen forms for minimum ‘weight’ of UI and maximum load speed
UI adaptation for tablets and mobile devices

System was successfully deployed and is actively used by company employees. Each day system processes on average 1000 search requests and more than 300 data updates (files, comments, notes). Average request processing time is 1000 msec..

Mar

buyer order creation and execution system - featured

Client order processing and fulfilment

Business applications, Integration, Supportadmin

Customer

Worldwide home furnishings retailer

The introduction of a new business process unfamiliar for Russian retailer’s stores to support sales of products falling outside the main range was the background for the system development. The need to plan and automate the work of several company’s business divisions (such as a trading house, a central distribution warehouse, stores and a call-center) simultaneously within the new business process was particularly challenging.

The following works have been performed within the project:

The analysis and planning of the new business process have been performed in cooperation with the Customer. Detailed process diagrams and status transitions of the Customer’s orders being processed have been finally obtained. All results of the analysis have been presented as strict requirements for subsequent development;
The system modules have been developed and the necessary integration with related stock accounting and cash systems has been performed;
The documentation has been prepared and the Customer’s key personnel has been trained;
The system has been completely tested and the pilot and commercial operation has been launched;
The following support has been provided to the Customer:
- In system start-up and pilot operation
- For 2 years of system operation.

The following functional modules were developed:

Stock and Material Management
CRM and order execution system:
- Customer database
- Order creation and execution
- Control order process flow
- Monitor order execution status
- Notification of violation of order processing rules/durations
- Customer SMS-messaging (order details, completion status, etc.)
Integration with relating business applications:
- Cash desk
- Stocks accounting
Data Analysis and Reporting:
- Management reports: stock balance, active and completed orders, violation of order processing rules/durations, non-performing orders, etc.
- Accounting Russian-specific reports
- Graphic representation of key business indicators
Other internal service modules

The system has been successfully implemented and used in the retailer’s stores since the beginning of 2015. 48,000 orders have been created and processed in the system since its launch; more than 1,000 items are stored in the program stock module, and the customer database of the system contains around 96,000 people. Besides, the system supports work of more than 1500 employees in 10 regions of Russia.