ASP.NET MVC – ISDK – Omnichannel and eCommerce retail solutions, CRM-marketing

Jan

High-traffic eCommerce webstore Harman.club

Customer

GLOBAL AUDIO AND INFOTAINMENT SYSTEM PRODUCER

Harman is one of the biggest players in the audio and infotainment systems industry. Its mass market and professional audio equipment is well known for crystal clear and realistic sound, which became a standard for the whole audio industry. The company includes several brands such as JBL, AKG, Harman Kardon and other.

With the goal of revenues and customer loyalty increase, Harman’s Russian regional office decided to improve their online store. Redesign and enhancements implementation along with scaling up Internet and CRM marketing tools were required.

See the website: harman.club >>

Work on the website consisted of the following main areas.
Introduction of new marketing tools to increase sales, conversion, and general customer brand loyalty:

Integration with Google Merchant Center
Launch of Criteo retargeting campaigns
Integration with a leading CPA network
Site visitors interaction tracking and transferring data to CRM
Widening of the website operations and discount offers
Integration with leading Russian shipping provider PickPoint

SEO optimization:

UI/UX website modifications, adding tags and meta information
Mobile site version optimization
Site loading time improvement (desktop, and mobile view, Google Insights)

See the website: harman.club >>

open harman.club See customer feedback

May

RF Equipment Control System – Development and QA

Business applications, Custom development, Testing and QAadmin

Customer

Russian tele- and mobile communication company

When improving and expanding its base stations network customer decided to automate new radio-frequency equipment database maintenance (data entry and verification). Project goals were as follows:

Store information about 2G, 3G, 4G, radio-relay, wireless access equipment in structured digital form;
Store documents from legal authorities in structured form;
Paper-less interaction between customer and legal authorities for obtaining results of findings and examinations;
Automation of legitimacy checks for radio frequency resource usage;
Unified reporting;
Control of user access to information.

Contractor in this project was one of the leading IT system integrators in this segment. Its employees designed main system architectural concepts and developed UI mockup.

Then they subcontracted ISDK (proved itself as reliable partner in previous projects) for development of certain system modules. We did not only development but also significant amount of system testing prior to Go Live of the system.

System testing was divided into two large phases: preparation and approval of test cases, and functional testing itself.

System and its modules development took 6 months. Then for 1.5 months the system was tested and changes were made based on testing results and results of acceptance by customer.

Technically system modules were developed using .NET platform and its Web user interface – using ASP.NET MVC.

Within QA stream more than 40 test cases of different level of details were developed and approved. Functional testing was done mostly in manual mode but some key tests were automated which allowed to save time in Go Live phase.

ISDK had 5 people in the project’s team: 3 developers and 2 analysts-testers.