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30
Jul
GlobeIn ShopiOS app with Apple in-app subscriptions and purchases

iOS app with Apple in-app subscriptions and purchases

eCommerceadmin

Customer

A shop selling handmade artisan products

  • Challenge
  • Solution
  • Result
  • Screens

GlobeIn, an online store of handcrafted artisan products uses 2 business models:

  • a membership-based shop with monthly in-app subscriptions allowing users to access the unique sales, and
  • subscription boxes with a separate payment model based on the set of the goods delivered to the client every month.

An app for subscription boxes was already created (view the case), following that, the company decided to create a version of the app for the shop as well.

The idea was to attract users with Facebook ads and direct them to the right version of the app depending on which ad it was, for subscription boxes, or the store.

To access the store, one needs to become a member. Users also should be able to become members and use the store without registering.

To get an idea, what the store looks like, before paying the membership fee, a user should be able to try a demo version of the store.

The membership and the purchases within the app should be paid using StoreKit framework for iOS In-App purchases. Ads Facebook and AdWords traffic to be handled by Adjust device fingerprinting technology.

To meet the customer requirements, the following was done:

  • Redirect from a Facebook ad to the iOS store
    • Adjust is used to redirect users from Facebook ads to a corresponding version of the app
    • The Fingerprint of the device is stored on the Adjust server and is used to remember the “users-app” pair and open the same version of the app next time
  • Preview of the store
    • A demo store directing to the membership registration page once the user clicks on checkout
  • Membership registration
    • To register their membership and download the app, users need to enter their Apple ID
    • To pay the membership fee, the Apple wallet is used. For in-store purchases, the official Apple StoreKit framework is applied
    • In case a user doesn’t want to register to use the store, (s)he can click “Not now” button on the sign-up page (the membership fee must be paid anyway). A “ghost” account connected to the user’s subscription is being created. When this user will decide to register, the membership subscription will be reconnected to the current e-mail.
  • A store app with features of the webstore

iOS application that replicates website features:

  • Purchase and checkout flow:
    • Payment methods: Credit Cards, PayPal, and ApplePay
    • Braintree technology to accept credit cards payments
    • Automatic address detection at the checkout
  • Account functionality
    • Buy items in the store
    • Track shipment
    • View order history
    • View/update settings and billing details
    • Restore purchases
    • Change account data: username, password, shipping address

To track app performance and marketing metrics, the following tools were incorporated into the app:

  • Appsee – an app analytics platform enabling user recordings, touch heatmaps, and extensive user journey tracking to understand the reasons behind the user behavior.
  • Mixpanel – an analytics platform for the mobile and web, supporting businesses to study consumer behavior.
  • Adjust – analytics, measurement, and fraud prevention solutions for mobile app marketers.
  • Snowplow – a data delivery platform that collects and operationalizes behavioral data at scale.
  • Customer’s own server analytics
  • GlobeIn check-out
  • GlobeIn Account
  • Categories
  • Catalog
  • Product page
  • Order summary
View in Apple Store

Read more

30
Jun
GlobeIn-boxSubscription boxes iOS app set up for marketing campaigns

Subscription boxes iOS app set up for marketing campaigns

eCommerceadmin

Customer

A shop selling handmade artisan products

  • Challenge
  • Solution
  • Result
  • Screens

GlobeIn is an online store of handcrafted artisan products that also offers subscription-based curated boxes.

With a website already in place, the company decided to create an iOS app to increase the number of subscribers.

The founders wanted to check their assumption that sales in the app would be higher than on the website. The main task for the app was to clearly and in a very attractive way convey the main value of the subscription to users so that they would opt for it.

The company was also planning to actively use the app for its marketing campaigns. Thus, another important requirement was to implement analytic tools to measure traffic and track user journeys and overall user activity. The client wanted to use these analytics to find ways to increase conversion rates.

For the app to fulfill its main goal, the following was done:

  • Account’s interface with very simple and quick access to its sections and subscription upgrade benefits
  • Various upselling feature, including an engaging onboarding process aiming to motivate users to spend extra on upgrading their subscription and/or purchasing add-ons
  • User feature to manage subscription settings like box theme and some others (1-10 days of each month)
  • User feature to redeem subscription exchanging the box for the credits in order to buy add-on items instead
  • VIP sales (12-18 days of each month) for extra funds

To track app performance and marketing metrics, the following tools were incorporated into the app:

  • Appsee – an app analytics platform enabling user recordings, touch heatmaps, and extensive user journey tracking to understand the reasons behind the user behavior.
  • Mixpanel – an analytics platform for the mobile and web, supporting businesses to study consumer behavior.
  • Adjust – analytics, measurement, and fraud prevention solutions for mobile app marketers.
  • Snowplow – a data delivery platform that collects and operationalizes behavioral data at scale.
  • Customer’s own server analytics

Features of this iOS mobile application:

  • Subscription description start screen (for new users)
  • Subscription purchase and checkout flow:
    • Payment methods: Credit Cards, PayPal, and ApplePay
    • Braintree technology to accept credit cards payments
    • Automatic address detection at the checkout. This functionality is estimated to increase the conversion by 4%
  • New subscriber’s welcoming flow (5 steps)
    • Congratulation screen, “Thank you for subscribing”, Step 1…Step 5, conclusive “Thanks screen”
  • “My subscription” account functionality
    • Choose box theme
    • Track monthly shipment
    • Upgrade to higher subscription tiers
    • Collect credits and redeem boxes (exchange for credits)
    • Within a given period, buy add-on items in the internal store (not Artisan Shop):
      • Pick any add-ons (items) from an internal catalog: Jewelry, Accessories, Home, Kitchen, Beauty, Food
      • Items will be added into the monthly shipment along with the regular box
    • Participate in monthly VIP sales
    • View order history tracking
    • View/update settings and billing details
    • View subscription timeline of the current month
  • Zendesk chat incorporated into the app

Other functionality or static content incorporated into the app but implemented using incorporated web view or external browser links:

  • Artisan shop and its order history tracking
  • Maven reward points
  • Subscription purchase and checkout flow
  • Help and FAQ information
  • “Impact” public files
  • Get your box - starting screen
  • Choose your plan
  • Shipping details
  • Order summary
  • Add-ons
  • Box is on the way
  • Add-ons
View in Apple Store

Read more

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Projects and solutions implemented

https://isdk.pro/wp-content/uploads/Barcode-scanning-small-150x150.jpegMVP app to test an E-Commerce business idea in 3 weeks
https://isdk.pro/wp-content/uploads/GlobeIn-Shop-small-1-150x150.jpgiOS app with Apple in-app subscriptions and purchases
https://isdk.pro/wp-content/uploads/globein-box-small-150x150.jpgSubscription boxes iOS app set up for marketing campaigns
https://isdk.pro/wp-content/uploads/book-publisher-small-150x150.jpgnopCommerce multi-store for a book publisher
https://isdk.pro/wp-content/uploads/clinic-small-150x150.jpgRoutine automation with Office 365 and Teams chatbot
https://isdk.pro/wp-content/uploads/SharePoint-in-a-business-school-150x150.jpgSharePoint Online and Office 365 in a business school
https://isdk.pro/wp-content/uploads/SharePoint-for-a-DMS_ed-small-150x150.pngSharePoint 2019 Document Archive
https://isdk.pro/wp-content/uploads/nopCommerce-upgrade-case-featured-400-200-150x150.pngnopCommerce Upgrade to .NET CORE
https://isdk.pro/wp-content/uploads/Harman-JBL-ecommerce-case-featured-400-200-150x150.pngHigh-traffic eCommerce webstore Harman.club
https://isdk.pro/wp-content/uploads/Herbalife-banner-400-200-150x150.pngE-Commerce Omni-Channel
https://isdk.pro/wp-content/uploads/hr-sharepoint-trainings-home-400-200-150x150.pngEnterprise SharePoint Portal. HRM-Trainings
https://isdk.pro/wp-content/uploads/Automobile-company-sharepoint-hr-portal-400-200-150x150.pngSharePoint HR-Portal – Employee Request Approvals

Contact us

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Projects

https://isdk.pro/wp-content/uploads/Barcode-scanning-small-150x150.jpegMVP app to test an E-Commerce business idea in 3 weeks
https://isdk.pro/wp-content/uploads/GlobeIn-Shop-small-1-150x150.jpgiOS app with Apple in-app subscriptions and purchases
https://isdk.pro/wp-content/uploads/globein-box-small-150x150.jpgSubscription boxes iOS app set up for marketing campaigns
https://isdk.pro/wp-content/uploads/book-publisher-small-150x150.jpgnopCommerce multi-store for a book publisher
https://isdk.pro/wp-content/uploads/clinic-small-150x150.jpgRoutine automation with Office 365 and Teams chatbot
https://isdk.pro/wp-content/uploads/SharePoint-in-a-business-school-150x150.jpgSharePoint Online and Office 365 in a business school
https://isdk.pro/wp-content/uploads/SharePoint-for-a-DMS_ed-small-150x150.pngSharePoint 2019 Document Archive
https://isdk.pro/wp-content/uploads/nopCommerce-upgrade-case-featured-400-200-150x150.pngnopCommerce Upgrade to .NET CORE
https://isdk.pro/wp-content/uploads/Harman-JBL-ecommerce-case-featured-400-200-150x150.pngHigh-traffic eCommerce webstore Harman.club
https://isdk.pro/wp-content/uploads/Herbalife-banner-400-200-150x150.pngE-Commerce Omni-Channel
https://isdk.pro/wp-content/uploads/hr-sharepoint-trainings-home-400-200-150x150.pngEnterprise SharePoint Portal. HRM-Trainings
https://isdk.pro/wp-content/uploads/Automobile-company-sharepoint-hr-portal-400-200-150x150.pngSharePoint HR-Portal – Employee Request Approvals

Contact us

  • USA Austin, TX
    +1 737 2413109

    GERMANY Berlin
    +49 15233977274

    BENELUX (BELGIUM, Antwerp)
    +32 484 40 10 53

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    +7 495 651 66 62

    LATVIA Riga
    +371 27869927

  • [email protected]
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  • https://www.linkedin.com/company/isdk/
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