User tracking and analytics are essential for successful marketing. While the first tool coming to mind is Google Analytics, which is great, however, it is very limited for large organizations. Google Analytics 360 removes limitations of standard GA but comes at a high expense and still might not meet all the expectations of a company with a sophisticated data analytics team.
One of the tools that we find very helpful for profound data teams is Snowplow. In certain cases, it has substantial advantages over GA 360. Below we will talk about them.

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These days, plenty of channels and numerous techniques are available for marketing. However, if not knowing what works best for your business, you might end up just wasting your resources.

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