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Our customers often ask whether standard Apple Analytics would be enough for their iOS app. Or could Firebase and included Google Analytics work for them. Why do they need to get other analytics services which are paid (and sometimes are quite costly)?
How tracking and analytics can help you maximize your mobile app marketing efforts
To make your mobile app marketing efforts more successful, it is important to measure and analyze user activity.
The path to purchase is complex and consists of multiple touchpoints. Measuring user interaction at each step helps to drive conversions and boost revenues. In this article, we take a quick look at how mobile marketers can gather and leverage user data.
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