Our company started paying more attention to and actively developing e-commerce and digital marketing quite recently. However, it quickly became one of the key focus areas for Harman & JBL brands globally and in Russia in particular.

An official web-store of Harman in Russia was launched in 2016. The store is built on nopCommerce platform, which is a popular e-commerce tool in Microsoft .NET stack. Besides having a rich out-of-the-box functionality the platform is also flexible in terms of additional customization and gives an opportunity to integrate with different corporate systems, which made it a perfect fit for us.

In 2018, we decided to initiate the store upgrade and improvement and optimize business processes. We’ve hired ISDK for this job as it was the first official nopCommerce partner in Russia.

Together with ISDK, we were able to complete some important for our business tasks:

• Integration with a CRM system ‘Retail CRM’
• Improvement of different marketing and customer incentivizing tools such as discount system, promotions, bonuses, etc.
• Integration with a shipping service PickPoint
• Site performance improvement

In 2019, we plan to redesign the site, upgrade it to the latest nopCommerce version, implement some new digital marketing tools. We are going to continue working together with ISDK as they proved to be responsible and highly competent professionals meeting our business needs accurately and in a timely manner.

Boris Kulaev,
Head of eCommerce,
Harman RUS CIS