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How to benefit from sales automation
In the previous article, we’ve discussed some benefits of sales and marketing digitization in the B2B sector. In this article, we will have a closer look at what and how can be automated in the sales process.
Digitization of B2B sales and marketing
Digital sales that are so popular in the B2C sector are still quite new to industrials. However, B2B buyers already expect a comfortable Amazon-like experience. And since the pandemic, the demand for online solutions is only growing. In this article, we want to highlight the benefits of applying digital tools in B2B sales and marketing.
Basics of RPA: what it is and why use it
Robotic Process Automation, or RPA, is a type of business processes automation that uses robots (special programs) that interact with the user interface.
Data protection and marketing in times of increasing regulatory requirements
Constant innovation in data-mining technologies helps companies learn more about their customers and create more personalized, relevant, and engaging communication.
However, an obstacle to it is increasingly stringent data protection regulations. Many countries introduce regulations concerning data protection, such as GDPR in Europe, California Customer Privacy Act (CCPA), PIPEDA in Canada, and some other.
Corporate learning management systems. Harman case
Online education grows very rapidly. It became so popular that already overtook traditional in-person classes.
Many companies launch their online educational platforms both as a marketing tool to educate customers, as well as a place for employees’ education.
Moodle: open-source platform for online learning
With online education getting more and more popular, there is a growing demand for software tools to support the work of teachers, institutions, and various trainers.
In this article, we want to talk about an open-source learning management system (LMS) Moodle, that we recently implemented for one of our clients.
Microsoft Power Virtual Agents
Power Virtual Agents lets users create chatbots that can communicate with clients, other employees, or website visitors, answer their questions, pull data from knowledge database, and provide services that simplify interaction with the company’s business processes.
Microsoft Power Apps
Power Apps is a tool within Microsoft 365 applications that helps to create custom apps quickly without using programming languages (so-called low-code, and no-code solutions).
RPA with Power Automate Desktop
In our previous article, we talked about Microsoft Power Automate in general. In this article, we’re going to talk in more detail about Microsoft Power Automate Desktop and RPA (Robotic Process Automation), what it is, and how to set it up.
Microsoft Power Automate
Microsoft Power Automate is a service for business processes and tasks automation. It helps to save time on tedious, repetitive tasks and free resources for more creative and important ones.
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